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URBN talent

Brand Identity

A precision-driven approach focused on geometry and harmony.

© 2025

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© 2025

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Technical brand identity integrating precision, form, and calibrated visual rhythm inspired by structured design principles & Yona®.

01./Research

Mapping functional requirements and analyzing system accuracy, Fuel creates a detailed foundation that informs every design decision.

02./Experiment

Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.

03./Results

Traffic

220K

Success rate

100%

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(Portfolio)

© 2025

(02)

(Portfolio)

© 2025

(02)

(Portfolio)

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YONA

What is your role as an independent art director?

What kind of projects do you usually work on?

Do you work only on concept or also on execution?

How do you collaborate with existing teams or clients?

What sets you apart from a traditional graphic designer or an agency?

(03)

YONA

What is your role as an independent art director?

What kind of projects do you usually work on?

Do you work only on concept or also on execution?

How do you collaborate with existing teams or clients?

What sets you apart from a traditional graphic designer or an agency?

(03)

YONA

What is your role as an independent art director?

What kind of projects do you usually work on?

Do you work only on concept or also on execution?

How do you collaborate with existing teams or clients?

What sets you apart from a traditional graphic designer or an agency?